(this is me!) / Photo: Felicia Simion
b. Seattle, SUA, 1996
r. Bucharest, Romania
I am a designer focused on building brands - currently working as a visual designer and artist in London.
I am currently earning my certificate in UX Design from Google but I first started thinking like a UX Designer when I got my first job at a small creative agency. I get the chance to work through the whole design pipeline - all the way from research to execution, so I get to wear a lot of hats and work with lots of different people. Lately, I started getting into ideation, research and wireframing and the more projects I started doing, the more I began being curious about how people’s minds work. In order to do any piece of creative, it’s important to understand how a person might feel or what they might think in any situation: so empathy.
I enjoy thinking this way so much that it inspired me to get my UX certificate and you can find examples of my recent projects in the UX Design section of my portfolio or bēhance profile.
Fun Facts
During my time at Oberlin College, I have been lucky enough to have a multidisciplinary education, allowing me to explore several fields of study such as digital painting, photography, psychology and philosophy. Having these experiences has elevated my practice as a designer by pushing my mind to think with lots of different lenses.
While being fascinated with all facets of UX Design, I identify as a T shaped designer with a specialization in ideation, storytelling, graphic and visual design. I love diving into why people do the things they do.
Aside from design, I have a French Bulldog, Bella, and a Birman cat, Mau who are in a monogamous inter-species relationship. I paint and have had two exhibitions in London, write and design websites such as my (cool) award winning Humanz World.
EDUCATION
Google UX Design Certificate
May 2021 - current
Oberlin College
Bachelor of Arts in Studio Art, Philosophy & Creative Writing
May 2019
DESIGN SKILLS
Branding + Identity, UX, Art Direction, Motion Design, Concept Development, Typography, Graphic Design, Design Thinking, Design & Industry Research, Creative Strategy, Pitches, Photography
AWARDS
Honors selected Art Department (Oberlin College, USA, 2018), Webby Awards, Official Honoree (NY, USA, 2018) Horizon Interactive Awards, Gold (USA, 2017) Forbes Trendsetter )2017)
ART GROUP EXHIBITIONS
D Contemporary Gallery, 2021, London - “Threshold”
The Holy Art Gallery, 2021, London - “Reberation”
Baron Gallery, 2019, Ohio - “Second Nature”
Baron Gallery, 2018, Ohio - “Selfie Culture”
EXPERIENCE
adam&eve DDB, London, Intern
May 2019 - June 2019
Tribal Worldwide, DDB, London, Intern
June 2019 - June 2019
Oberlin College, USA, Part Time
Web Developer, March 2016 - November 2017
Agency A, London, Full Time
June 2020 - current
Adwaiz, London, Full Time
March 2020 - June 2020
McCann, Bucharest, Intern
June 2018 - July 2018
TECHNICAL SKILLS
Figma, Sketch, Photoshop, Illustrator, InDesign, Lightroom, After Effects, Premiere, XD, Microsoft Office, Apple Keynote