Bēhance Presentation

For this project, I wanted to design an out of the box fashion blog when compared to current blogs present within the digital space. I wanted to hint towards a visually progressive website and wanted for the imagery to be the main focus.

I experimented with different typographies - a traditionally editorial one with a more modern font to create an antithetical visual experience: traditional versus futuristic, and how they build on one another.

For displaying purposes, I also chose to integrate the imagery in landscape photography for context. I thought it was important to also offer the clothes and characters from the images also a space to live in beyond.

Responsibilities: UX Design, Web Design, Graphic Design, Styling, Post Production Editing Photography, Art Direction

Programs used: Adobe XD, Adobe Photoshop & Adobe Illustrator

Project goal: Create a unique fashion experience

Target audience: Gen Z & millennial with an interest in art, fashion and photography

Key challenges: The market is saturated with fashion blogs. Part of the key challenges was finding a way to balance a creative approach to displaying different fashion outfits.

Initial Designs/ Wireframes:

Affinity Map:

High-fidelity prototypes:

Conclusion:

The process was incredibly fun as well as better understanding what users need and expect. From this point, next steps would involve discussing more with artists as well.